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Direct Primary CareMilwaukee, Wisconsin

Experience healthcare the way it should be. Dr. Aaron Rosenberg provides unlimited access, same-day appointments, and personalized care for Milwaukee families - no insurance hassles required.

Serving Greater Milwaukee Area
4.9/5 RatingOver 1,200 Milwaukee Area Members

What is Direct Primary Care?

Direct Primary Care (DPC) is a revolutionary healthcare model that eliminates insurance complications and puts the doctor-patient relationship first. Instead of dealing with insurance companies, you pay a simple monthly membership fee for unlimited access to your physician.

For Milwaukee families, this means no more waiting weeks for appointments, no surprise bills, and no insurance denials. Just quality healthcare when you need it.

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Unlimited Office Visits

No limits on appointments - come in as often as needed

Same-Day Appointments

When you need care, you get care - usually within hours

After-Hours and Weekend Access

Text, call, or email Dr. Rosenberg directly - no answering service

Transparent Pricing

No surprise bills, deductibles, or copays to worry about

Extended Appointments

60-90 minute new patient appointments, 30 minute follow-ups give time to address all concerns

Comprehensive Care

Preventive care, chronic disease management, and urgent needs

Simple, Transparent Membership Plans

Choose the plan that works for you and your family. No contracts, no hidden fees.

Individual

Perfect for individuals ages 5 and up

$165/month
  • Unlimited office visits
  • Same-day appointments
  • Direct text/phone/email access
  • Extended appointment times
  • Basic lab work included
  • Prescription discounts
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Most Popular

Family (First 2)

Ideal for couples or families

$220/month
  • Everything in Individual plan
  • Family wellness planning
  • Coordinated care for 2 members
  • Family health consultations
  • Additional members: $20/month each
  • Priority scheduling for family
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Special Pricing: Children under 5 are FREE with family membership

Additional family members: $20/month each • No setup fees • Cancel anytime

Direct Primary Care vs. Traditional Healthcare

FeatureTraditional HealthcareDirect Primary Care
Typical appointment length7-12 minutes60-90 minutes for new patients, 30 minutes for follow-ups
Time to get appointment2-6 weeksSame day or next day
Direct physician accessThrough office staff onlyAfter-hours and weekend access via text, call, email
Annual cost (individual)$3,000-8,000+ with insurance$1,512.50 with no insurance needed
Surprise billsCommonNever

Serving the Greater Milwaukee Area

Conveniently located in Mequon, just minutes from Milwaukee's most vibrant communities

Wauwatosa

15 minutes

Easy Highway 45 access

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Brookfield

20 minutes

Direct I-94 to I-43 route

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Shorewood

25 minutes

Scenic lakeside drive

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Bay View

30 minutes

Worth the drive for affordable care

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Ready to Experience Better Healthcare?

Join over 1,200 Milwaukee area families who've discovered the freedom and peace of mind that comes with direct primary care membership.

Free consultation • No contracts • Cancel anytime • Same-day appointments available