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Compassionate, Personalized Care.

Family in Nature

Welcome to Lotus Direct Care - Primary Care Provider (PCP)

Lotus Direct Care in Mequon, Wisconsin, is a primary care provider (PCP) offering comprehensive services for families and individuals. Founder Aaron Rosenberg, MD, and his team are dedicated to providing a caring, high-quality experience to all of our patients. Our mission is to provide affordable, compassionate, individualized root-cause medicine to Mequon and the surrounding communities. Our vision is a world where the doctor-patient relationship is restored and where patients feel heard and seen for who they are and have access to affordable primary care physician when they need it.


We are proud to be a direct primary care (DPC) clinic. This means that we do not take insurance, but rather function on an affordable membership basis. This model allows us to form close relationships with our patients and get to know each patient as a unique individual. Most primary health care doctors must have about 2,000-2,500 patients on their patient panel. DPC allows doctors to keep their patient panels small (usually around 400-500 patients per doctor), which means more time with each individual patient. Appointments for members begin on time and go as long as they need to. Minimum appointment time for follow-up visits is 30 minutes and 60 minutes for new patients. Same and next day appointments are available for members. Home visits are available for homebound patients and those who are too sick to come in. Dr. Rosenberg is available by phone or secure text to members at any time for urgent matters. This availability can often prevent the need for an office visit. The team focuses on using an evidence-based and progressive approach, taking into account the multidimensional complexity of human well-being.


Dr. Rosenberg is training with the Institute for Functional Medicine, the most recognized and prestigious functional medicine training available. Functional medicine is a unique, evidence-based approach that seeks to find the root causes of disease rather than just treating symptoms. If you are already in good health, we can help you optimize your health further and prevent disease and illness in the future. If you have been frustrated with the medical system not finding the answers you need, we may be able to help by providing more time with a caring primary care physician who uses a unique functional medicine approach. 


If we don't have the answers you need, we can ask a board-certified primary care specialties (cardiologist, neurologist, etc.) for advice. This service, called Rubicon MD, avoids 70% of referrals to see specialists as they can advise Dr. Rosenberg on specialty tests and treatments. The average response time from a specialist is 2.5 hours!


Lotus Direct Care also treats addiction with compassion and without judgment. Helping people walk through this extremely challenging and often life-threatening condition with empathy and kindness is an area that we are particularly passionate about. 


Primary care services available at Lotus Direct Care include full scope conventional primary care as well as behavioral health treatment to specialized care for diabetes.  We take things a step beyond conventional care by offering a functional approach that focuses on the root causes of disease.  The practice has an intimate atmosphere, and it's easy to get in contact with the staff and doctor. The practice prides itself on being compassionate, attentive, LGBTQ friendly, and has fluent Spanish speakers, including Dr. Rosenberg. Take advantage of the unique services available at Lotus Direct Care by calling the office or booking an appointment online today.

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