Is there a direct primary care doctor near Mequon, Wisconsin?

Yes. Lotus Direct Care is a direct primary care practice at 1516 W Mequon Rd, Suite 103, Mequon, WI 53092, led by Dr. Aaron Rosenberg, MD. It serves Mequon and the surrounding North Shore and Milwaukee metro area, including Cedarburg, Grafton, Thiensville, Glendale, Whitefish Bay, Shorewood, Bayside, Fox Point, River Hills, Brown Deer, Wauwatosa and Brookfield. The office is about 15 minutes from Milwaukee. Phone: (262) 242-0700.

What does direct primary care cost at Lotus Direct Care?

Membership is $150 per month for an individual. A couple is a flat $200 per month, not $200 per person. Children living in the same household are $20 per month each. There are no enrollment fees and no copays. Membership requires a 3-month minimum, paid up front, and is available to patients ages 2 and up. After the minimum you can cancel with 30 days' written notice; if you leave and later return there is a $99 re-initiation fee.

Can I keep my insurance if I join a direct primary care practice?

Yes, and you generally should. Direct primary care is not insurance and is not a health plan; it is a monthly membership that covers your primary care directly with the physician. Keep your insurance for specialists, hospital care, emergencies, imaging and surgery. Many members pair the membership with a high-deductible health plan.

What is included in the Lotus Direct Care membership?

Unlimited office visits with 30 to 60 minute appointments, same-day and next-day availability, direct contact with Dr. Rosenberg by phone, text and email, chronic disease management, acute illness care, minor procedures and wound care, an annual comprehensive health assessment, prescription management and care coordination with specialists. Lab work is not included in the membership price, but members get wholesale lab pricing.

Are there any add-ons to the membership?

There are exactly two. Lotus Plus, an enhanced care add-on, is $129 per month with a 6-month minimum. The second is a medication-assisted treatment add-on for buprenorphine care. Other services such as PRP therapy and ketamine therapy are billed separately and are not membership tiers.

What kind of doctor is Dr. Aaron Rosenberg?

Dr. Aaron Rosenberg, MD is a primary care physician. He holds a full, unrestricted medical license in Wisconsin and sees patients in person at the Mequon office. His practice covers direct primary care, personalized and functional medicine, longevity medicine, weight management including GLP-1 medications, hormone therapy and addiction medicine.

How is direct primary care different from a regular doctor's office?

A traditional primary care visit averages 7 to 10 minutes and often takes 2 to 4 weeks to schedule. At Lotus Direct Care appointments run 30 to 60 minutes and same-day visits are available. Because insurance is removed from primary care there are no copays, no deductibles for the membership and no billing paperwork, and you contact the physician directly rather than going through staff.

Does Lotus Direct Care accept new patients?

Yes. The practice keeps a limited patient panel so that appointment length and direct access stay available. You can call (262) 242-0700 to ask questions or arrange a free consultation before joining.

Direct primary care · Mequon, WI

A doctor who answers, and a visit that isn’t 12 minutes

Lotus Direct Care is a membership practice in Mequon. You pay us directly instead of going through an insurer, so the practice stays small and your doctor has time for you.

Join for $150/month Free 15-min call first

Keep your insurance
No copays, ever
Cancel anytime after 3 months

What membership includes

Unlimited visits, no copays
Same or next-day appointments
Direct text and phone access
Visits as long as they need to be
Keep your insurance for the rest

$150/ month, per adult

Aaron Rosenberg, MD · licensed physician
10 years in practice
Mequon, WI · accepting new patients
LegitScript certified #17561062

What direct primary care actually is

It is not a discount plan, and it is not concierge medicine for the wealthy. It is a different way of paying for primary care, and the difference shows up in how long you wait and how long you are seen.

You pay the practice directly
A flat monthly membership goes to us, not through an insurer. No claims, no billing codes, no copay at the desk. That single change is what makes everything below possible.
The practice stays small on purpose
A typical primary care doctor carries two to three thousand patients. That is what produces the twelve-minute visit and the three-week wait. We keep a fraction of that, so there is time for you.
You get your doctor's actual attention
Same or next-day appointments. Visits that run as long as they need to. Text or call Dr. Rosenberg directly instead of leaving a message with a front desk and hoping.

Is this instead of my insurance? No.

A Lotus membership replaces the part of healthcare that insurance handles worst — getting hold of your own doctor. It does not replace coverage for the expensive, unpredictable things. Keep your insurance plan, and use it for hospitals, specialists and prescriptions.

Most members pair us with a lower-premium plan, because they stop needing insurance for the everyday care they used to claim for. Membership is not health insurance and does not meet minimum essential coverage.

Can I pay with an HSA or FSA?

Your membership covers

Unlimited office visits, no copay
Same or next-day appointments
Direct text, phone and email access to your doctor
Chronic condition management
Annual physicals and preventive care
Minor procedures done in the office

Keep your insurance for

Hospital stays and surgery
Emergency and urgent care
Specialist visits and imaging
Prescription medication at the pharmacy

Simple membership pricing

One monthly fee covers your primary care. No copays, no per-visit billing, and no surprise invoices afterwards.

Individual

$150per month

One adult. Everything below, with no copays and no per-visit charges.

Unlimited visits, no copays
Same or next-day appointments
Direct text and phone access to Dr. Rosenberg
Visits that run as long as they need to
Keep your insurance for hospital and specialty care

Join as an individual

Couple

$200per month, two adults

A flat rate for two adults in the same household. Not per person.

Everything in Individual, for both of you
One flat price, not two memberships
Coordinated care for the household
Add children at any time

Join as a couple

Family

$20per child, per month

Add children to any adult membership. We see patients age 2 and up.

Added to any adult membership
Ages 2–17, same household
Up to 4 children
Same unlimited access as the adults

Add your children

Pay for 11 months up front and the 12th is free — $1,650 a year for an individual, $2,200 for a couple. Membership starts with 3 months paid up front, and you can cancel afterwards with 30 days’ written notice. Membership is not health insurance and does not meet minimum essential coverage.

Dr. Aaron Rosenberg, MD, at Lotus Direct Care in Mequon, Wisconsin

Meet Dr. Aaron Rosenberg

Aaron Rosenberg is a primary care physician who started Lotus Direct Care in Mequon after ten years in practice, because he wanted to run a clinic where the visit ends when your questions do. He looks after everyday health, long-term conditions, and the things patients usually get bounced around the system for — and when you do need a specialist, he helps you find the right one.

Aaron Rosenberg, MD
Licensed in Wisconsin
10 years in practice

Read his full bio How he practices

What patients say

In their own words.

“Dr. Rosenberg has literally saved my life and given me another chance at a happy and successful life.”

Geoffrey V. · verified patient

“Best decision I ever made for my health was switching to Dr Aaron.”

Deb G. · verified patient

“He found things that no one else did. He has experience as a PCP but uses a personalized medicine approach. This is so effective!”

Katrina J. · verified patient

Questions people ask before joining

Do I still need health insurance?

Yes. A Lotus membership covers your primary care — visits, chronic condition management, preventive care — but not hospital stays, surgery, emergencies, specialists or prescriptions at the pharmacy. Keep an insurance plan for those. Membership is not health insurance and does not meet minimum essential coverage.

What does membership cost?

$150 a month for one adult, or $200 a month flat for a couple, plus $20 a month per child in the same household. Pay 11 months up front and the 12th is free — $1,650 a year for an individual. There are no copays and no per-visit charges.

How is this different from a regular doctor's office?

A typical primary care panel is two to three thousand patients, which is what produces the twelve-minute visit and the three-week wait. A direct primary care panel is a fraction of that size, so appointments are same or next-day, visits run as long as they need to, and you can text or call your doctor directly instead of leaving a message with a front desk.

Who can join, and is there a minimum commitment?

We see patients age 2 and up. Membership starts with 3 months paid up front. After that you can cancel any time with 30 days' written notice. If you leave and come back later there is a $99 re-initiation fee.

What is the Lotus Plus add-on?

Lotus Plus is an optional upgrade at $129 a month on top of your base membership, with a 6-month minimum. It adds member pricing on select in-office treatments, longevity dashboard, priority scheduling, fullscript discount. You need an active base membership first — Lotus Plus cannot be bought on its own.

Healthcare that puts you first

Join the practice, or book a free 15-minute call and ask us anything first. No pressure either way.

Join the practice Book a free 15-minute call

Or call us on (262) 242-0700