Healthcare Reimagined: Personal, Accessible, Affordable
Experience the difference of having a doctor who truly knows you. With Direct Primary Care, you get unlimited access to personalized healthcare without the insurance hassles.
Direct Primary CareWhat is Direct Primary Care?
Direct Primary Care (DPC) is a revolutionary healthcare model that puts the relationship between you and your doctor first. By removing insurance from primary care, we eliminate bureaucracy and focus on what matters most - your health.
With a simple monthly membership, you get unlimited access to comprehensive primary care services. No copays, no deductibles, no surprise bills - just transparent, accessible healthcare.
More Time With Your Doctor
30-60 minute appointments mean we can address all your concerns thoroughly
Direct Communication
Reach Dr. Rosenberg directly when you need guidance or have questions
Preventive Focus
Proactive care to prevent problems before they become serious
Traditional vs. Direct Primary Care
Average appointment time
Traditional
7-10 minutes
DPC
30-60 minutes
Wait time for appointment
Traditional
2-4 weeks
DPC
Same day available
Annual cost (healthy adult)
Traditional
$3,000-5,000+
DPC
$1,512-1,980
Direct physician access
Traditional
Through staff only
DPC
Phone, text, email
Insurance paperwork
Traditional
Extensive
DPC
None
Focus
Traditional
Volume-based
DPC
Patient-centered
The Benefits of Direct Primary Care
Discover how DPC transforms your healthcare experience
30-60 minute visits to thoroughly address all your health concerns
Reach Dr. Rosenberg directly via phone, text, or email
Get care when you need it, including evenings and weekends
Simple monthly membership with no hidden fees or copays
Proactive health management to keep you well
More time and attention for each patient
Simple, Transparent Membership
No hidden fees, no surprise bills. Just honest, affordable healthcare.
$165/month
Ages 5 and up
$220/month
First 2 family members (ages 5+)
Add additional members for $20/month each
No enrollment fees!Just your monthly membership fee to get started
Save with Annual Plans
Individual Annual: $1,512.50
Save over $450 per year!
Family Annual: $2,062.50
Save over $575 per year!
* Annual discount not available when paying with Care Credit
Important: We care for patients ages 5 and up. 3-month minimum commitment required.
Ready to Join Our Practice?
Take the first step towards a better healthcare experience. Schedule a free consultation to learn how Direct Primary Care can transform your health and well-being.
- Free 30-minute consultation to discuss your health goals
- Tour our modern, welcoming clinic in Mequon
- Get all your questions answered about DPC
Serving Milwaukee Area Patients
Milwaukee residents: Experience the difference of North Shore direct primary care. Our premium Mequon location is just 15 minutes away with free parking and a peaceful, upscale setting.
15 Minutes from Milwaukee
Easy Highway 43 access
Premium North Shore Setting
Upscale, peaceful environment
Personalized Care
Quality you deserve
Frequently Asked Questions
Can I still use my insurance with DPC?
Yes! DPC covers your primary care needs, but we recommend keeping insurance for specialists, hospitalizations, and emergencies. Many patients pair DPC with a high-deductible health plan for significant savings.
What if I need to see a specialist?
We coordinate your care with trusted specialists and can often negotiate better rates for our patients. Your insurance typically covers specialist visits.
Are medications included?
We offer many generic medications at wholesale prices (often $5-10). For other prescriptions, we help you find the best prices and can work with your insurance.
Can I cancel my membership anytime?
Yes! We have a 3-month minimum commitment (paid upfront), but no long-term contracts - you can cancel anytime after that with 30 days notice. If you cancel and later resume care, there is a $150 re-initiation fee.