Is there a direct primary care doctor near Mequon, Wisconsin?

Yes. Lotus Direct Care is a direct primary care practice at 1516 W Mequon Rd, Suite 103, Mequon, WI 53092, led by Dr. Aaron Rosenberg, MD. It serves Mequon and the surrounding North Shore and Milwaukee metro area, including Cedarburg, Grafton, Thiensville, Glendale, Whitefish Bay, Shorewood, Bayside, Fox Point, River Hills, Brown Deer, Wauwatosa and Brookfield. The office is about 15 minutes from Milwaukee. Phone: (262) 242-0700.

What does direct primary care cost at Lotus Direct Care?

Membership is $150 per month for an individual. A couple is a flat $200 per month, not $200 per person. Children living in the same household are $20 per month each. There are no enrollment fees and no copays. Membership requires a 3-month minimum, paid up front, and is available to patients ages 5 and up. After the minimum you can cancel with 30 days' written notice; if you leave and later return there is a $99 re-initiation fee.

Can I keep my insurance if I join a direct primary care practice?

Yes, and you generally should. Direct primary care is not insurance and is not a health plan; it is a monthly membership that covers your primary care directly with the physician. Keep your insurance for specialists, hospital care, emergencies, imaging and surgery. Many members pair the membership with a high-deductible health plan.

What is included in the Lotus Direct Care membership?

Unlimited office visits with 30 to 60 minute appointments, same-day and next-day availability, direct contact with Dr. Rosenberg by phone, text and email, chronic disease management, acute illness care, minor procedures and wound care, an annual comprehensive health assessment, prescription management and care coordination with specialists. Lab work is not included in the membership price, but members get wholesale lab pricing.

Are there any add-ons to the membership?

There are exactly two. Lotus Plus, an enhanced care add-on, is $129 per month with a 6-month minimum. The second is a medication-assisted treatment add-on for buprenorphine care. Other services such as PRP therapy and ketamine therapy are billed separately and are not membership tiers.

What kind of doctor is Dr. Aaron Rosenberg?

Dr. Aaron Rosenberg, MD is a primary care physician. He holds a full, unrestricted medical license in Wisconsin and sees patients in person at the Mequon office. His practice covers direct primary care, personalized and functional medicine, longevity medicine, weight management including GLP-1 medications, hormone therapy and addiction medicine.

How is direct primary care different from a regular doctor's office?

A traditional primary care visit averages 7 to 10 minutes and often takes 2 to 4 weeks to schedule. At Lotus Direct Care appointments run 30 to 60 minutes and same-day visits are available. Because insurance is removed from primary care there are no copays, no deductibles for the membership and no billing paperwork, and you contact the physician directly rather than going through staff.

Does Lotus Direct Care accept new patients?

Yes. The practice keeps a limited patient panel so that appointment length and direct access stay available. You can call (262) 242-0700 to ask questions or arrange a free consultation before joining.

Lotus flower symbolizing holistic Personalized Medicine approach at Lotus Direct Care

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Personalized Medicine

What is Personalized Medicine?

Personalized Medicine is a patient-centered, systems-oriented model that empowers patients and practitioners to work together to address the underlying causes of disease and promote optimal wellness.

Rather than treating symptoms in isolation, we look at the complex web of interactions in your body's systems, genetics, environment, and lifestyle that can influence long-term health and chronic disease.

Investigative Approach

We dig deep to find the "why" behind your symptoms

Targeted Solutions

Precise interventions based on your unique biochemistry

Partnership in Healing

You're an active participant in your health journey

Conditions We Address

Personalized Medicine excels at treating complex, chronic conditions

Chronic Fatigue & Low Energy

Digestive Issues & IBS

Hormonal Imbalances

Autoimmune Conditions

Thyroid Disorders

Weight Management Issues

Brain Fog & Memory Problems

Chronic Pain & Inflammation

Anxiety & Depression

Skin Conditions

Sleep Disorders

Metabolic Syndrome

Our Personalized Medicine Approach

A systematic process to uncover and address the root causes of your health concerns

Comprehensive Assessment

We start with an in-depth evaluation of your health history, symptoms, lifestyle, and goals.

Advanced Testing

Targeted lab work to uncover hidden imbalances and root causes of your symptoms.

Personalized Protocol

Custom treatment plan combining nutrition, supplements, lifestyle changes, and therapies.

Ongoing Support

Regular follow-ups to monitor progress, adjust protocols, and ensure lasting results.

Advanced Testing & Diagnostics

We use cutting-edge laboratory testing to get a complete picture of your health

Advanced Testing

Comprehensive Blood Panel

Advanced biomarkers beyond standard labs

Inflammatory markers
Nutrient levels
Metabolic function
Hormone panels

Advanced Testing

Gut Health Analysis

Complete microbiome and digestive assessment

Microbiome mapping
Food sensitivities
Intestinal permeability
Digestive function

Advanced Testing

Genetic Testing

Personalized insights from your DNA

Methylation pathways
Detox capacity
Nutrient metabolism
Disease risk factors

Advanced Testing

Environmental Toxin Testing

Identify harmful exposures affecting your health

Heavy metals
Mold toxins
Chemical exposures
Oxidative stress

Personalized Treatment Protocols

Your healing plan is as unique as you are, combining the best of conventional and integrative therapies

Nutritional Medicine

Food as medicine approach with personalized nutrition plans based on your genetics, lab results, and health goals.

• Therapeutic diets
• Elimination protocols
• Nutrient optimization
• Meal planning support

Targeted Supplementation

Evidence-based supplements and nutraceuticals to address deficiencies and support optimal function.

• Pharmaceutical-grade supplements
• Bioidentical hormones
• Peptide therapy
• IV nutrient therapy

Lifestyle Medicine

Comprehensive lifestyle interventions to support healing and prevent disease recurrence.

• Stress management
• Sleep optimization
• Movement therapy
• Mind-body practices

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Take the first step towards uncovering the root causes of your health challenges. Schedule a comprehensive consultation with Dr. Rosenberg and discover how personalized medicine can help you achieve optimal wellness.

90-minute initial consultation to understand your complete health picture
Comprehensive testing recommendations based on your symptoms
Personalized treatment plan with ongoing support

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Frequently Asked Questions

How is Personalized Medicine different from conventional medicine?

Personalized Medicine focuses on identifying and addressing root causes rather than just treating symptoms. We spend more time with patients, use advanced testing, and create personalized treatment plans that address the whole person. This approach works seamlessly with our direct primary care model and can be enhanced with integrative therapies.

How long does it take to see results?

Results vary depending on your condition and commitment to the protocol. Some patients notice improvements within weeks, while complex chronic conditions may take 3-6 months to see significant changes.

Is Personalized Medicine covered by insurance?

Some services may be covered by insurance, and we can provide documentation for reimbursement. Many patients use HSA/FSA accounts. We also offer flexible payment plans to make care accessible.

Do I need to stop my current medications?

Never stop medications without consulting your prescribing physician. We work collaboratively with your other healthcare providers and may help reduce medication needs over time as your health improves.

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