Direct primary care · Mequon, WI
Direct Primary Care in Mequon, Wisconsin
A membership practice with Dr. Aaron Rosenberg, MD — you pay us directly instead of going through an insurer, so the panel stays small and your doctor has time for you.
What direct primary care actually is
Direct primary care removes the insurance middleman from your everyday medical care. Instead of billing a claim for every visit, you pay a flat monthly membership and see your doctor as often as you need to — no copay, no per-visit invoice, and no waiting weeks for an opening. Because the practice isn’t paid per visit, there’s no incentive to rush you out the door in twelve minutes.
What membership covers
Everyday care
Same or next-day visits for the things that come up: infections, injuries, rashes, questions that don't fit a scheduled physical.
Chronic conditions
Ongoing management of things like blood pressure, diabetes, thyroid disease and cholesterol, with visits long enough to actually adjust the plan.
Prevention
Annual physicals, screenings, and the kind of proactive conversation that a 12-minute visit never has time for.
Switching to Lotus
- 1
Join online
Sign up for membership in a few minutes, or book a free 15-minute call first if you'd rather talk it through.
- 2
We request your records
Tell us who your current doctor is and we handle the paperwork to bring your history over.
- 3
Book your first visit
Most new members are seen within a few days, not a few weeks.
Ready to have a doctor who answers?
Join for $150/monthQuestions about direct primary care
Do I still need health insurance?
Yes. Direct primary care covers your everyday primary care — visits, chronic condition management, preventive care — but not hospital stays, surgery, emergencies, specialists or prescriptions at the pharmacy. Keep an insurance plan for those. Membership is not health insurance and does not meet minimum essential coverage.
How is this different from my current doctor's office?
A typical primary care panel runs two to three thousand patients, which is what produces the twelve-minute visit and the three-week wait. A direct primary care panel is a fraction of that size, so appointments are same or next-day and visits run as long as they need to.
What does it cost?
$150 a month for one adult, or $200 a month flat for a couple, plus $20 a month per child in the same household. No copays, no per-visit charges.
Can I cancel anytime?
Membership starts with 3 months paid up front. After that you can cancel any time with 30 days' written notice. If you leave and come back later there is a $99 re-initiation fee.