# Lotus Direct Care

> Lotus Direct Care is a Direct Primary Care (DPC) medical practice in Mequon, Wisconsin, led by Dr. Aaron Rosenberg, MD — general practitioner with 10 years of independent practice experience, who practices functional/personalized medicine, addiction medicine, and integrative therapies. Membership-based model at $150/month individual or $200/month family with unlimited visits, no insurance required. Annual option: pay 11 months get 12 ($1,650/year individual). Telehealth DPC also available in Minnesota ($150/mo) and New Mexico ($150/mo).

- Located at 1516 W Mequon Rd, Ste 103, Mequon, WI 53092
- Phone: (262) 242-0700
- Website: https://www.lotusdirectcare.com
- Serving the greater Milwaukee and North Shore communities (Ozaukee, Milwaukee, Waukesha, and Washington counties)

## About the Practice

Lotus Direct Care was founded by Dr. Aaron Rosenberg to offer a better model of primary care. Direct Primary Care eliminates the complexity of insurance billing, allowing the physician to spend more time with patients and less time on paperwork. The result is longer appointments, same-day availability, and a genuine doctor-patient relationship.

Dr. Rosenberg is a general practitioner with 10 years of independent practice experience who practices functional/personalized medicine, and Lotus Direct Care combines DPC membership with functional/personalized medicine care under one physician-led practice. Dr. Rosenberg is fluent in English and Spanish. The practice also offers specialized services including ketamine therapy, addiction medicine, medical weight loss (GLP-1 therapy), PRP therapy, body composition analysis, longevity medicine, and a specialist connection program via Thea Health.

### How Direct Primary Care Works

Direct Primary Care is a membership-based healthcare model. Patients pay a flat monthly fee ($150/month individual or $200/month family) and receive:

- Unlimited office visits with no copays or per-visit fees
- Same-day or next-day appointments (typically within 24 hours)
- Direct access to Dr. Rosenberg via phone, text, and email for urgent member needs
- 90-minute new patient appointments and 30-minute follow-ups (vs. a typical 7-minute visit)
- Wholesale pricing on labs (often 50-90% less than insurance-billed rates) and generic medications
- No insurance required — works alongside any insurance plan or health-sharing ministry
- Transparent pricing with no surprise bills
- Month-to-month membership after a 3-month minimum commitment; 30 days' notice to cancel
- Ages 2 and up accepted

DPC is not health insurance. It covers primary care services. Patients may still want catastrophic or major medical insurance for hospitalizations and specialist care.

### Who is DPC For?

- Individuals and families who want better access to their doctor
- Self-employed professionals and freelancers
- Patients with high-deductible health plans who rarely meet their deductible
- Small business owners looking to reduce employee healthcare costs
- Medicare patients wanting more time and attention from their physician
- Uninsured individuals seeking affordable primary care
- Anyone frustrated with short appointments, long wait times, and impersonal care

## Services

### Direct Primary Care Membership

The core offering. Monthly membership includes unlimited visits, preventive care, chronic disease management, acute illness treatment, minor procedures, joint injections, skin biopsies, laceration repair, and more. Membership pricing:

- Individual: $150/month
- Annual individual: $1,650/year (pay 11 months, get 12)
- Family: $200/month (first two members); additional members $20/month each
- Ages 2 and up
- No enrollment fees
- Membership has a 3-month minimum, then month-to-month with 30 days' notice; $150 re-initiation fee after cancellation

### Personalized / Functional Medicine

A root-cause approach to chronic and complex health conditions. Rather than simply treating symptoms, this approach investigates why the body is malfunctioning using comprehensive lab testing, detailed history, and systems-based thinking. Conditions commonly addressed:

- Autoimmune conditions
- Hormonal imbalances (thyroid, adrenal, sex hormones)
- Digestive issues (IBS and related)
- Chronic fatigue
- Metabolic syndrome and insulin resistance
- Brain fog and memory problems
- Skin conditions
- Weight management
- Thyroid disorders
- Chronic pain

Services include comprehensive lab panels, hormone panels, and personalized treatment protocols combining nutrition, supplements, lifestyle modifications, and medication when needed.

### Ketamine Therapy

In-office ketamine-assisted therapy for treatment-resistant mental health conditions. Ketamine has shown rapid and significant improvement in patients who have not responded to traditional antidepressants. Conditions treated:

- Treatment-resistant depression
- Bipolar depression
- PTSD and complex trauma
- Generalized anxiety disorder
- Social anxiety
- Chronic pain syndromes

Treatment is administered in a comfortable, monitored clinical setting with medical supervision throughout the session. Protocols typically involve a series of sessions over several weeks.

### Addiction Medicine

Compassionate, evidence-based treatment for substance use disorders, with a focus on opioid use disorder. Dr. Rosenberg has ten years of experience prescribing buprenorphine and treating addictions, is DEA-registered, and provides:

- Suboxone (buprenorphine/naloxone) prescribing and management
- Sublocade (extended-release buprenorphine) monthly injections
- Individualized treatment plans
- Counseling coordination and referral
- Judgment-free, patient-centered care
- Flexible scheduling for working patients

### Medical Weight Loss (GLP-1 Program)

Supervised weight management using GLP-1 receptor agonists with ongoing physician monitoring:

- Semaglutide (Ozempic / Wegovy)
- Tirzepatide (Mounjaro / Zepbound)
- Physician-led dose titration and side-effect management
- Integrated with body composition analysis and lifestyle support

### Specialist Connection Program

Specialist collaboration via the Thea Health partnership, included with DPC membership. Lets Dr. Rosenberg consult with specialists on members' behalf to answer questions, coordinate care, and reduce unnecessary in-person specialist visits.

### PRP Therapy (Platelet-Rich Plasma)

Regenerative injection therapy using the patient's own blood platelets to accelerate healing and reduce pain. Applications include:

- Osteoarthritis (knee, hip, shoulder)
- Tennis elbow and golfer's elbow
- Rotator cuff injuries
- Plantar fasciitis
- Ligament and tendon injuries
- Sports injuries
- Hair restoration

### Body Composition Analysis

Medical-grade SECA mBCA Ultra bioelectrical impedance analysis providing detailed metrics beyond simple weight measurement (24-second scan):

- Body fat percentage and distribution
- Skeletal muscle mass
- Visceral fat level
- Phase angle (cellular health marker)
- Segmental lean and fat analysis
- Body water composition

Used for weight management programs, fitness optimization, and tracking progress in metabolic health improvement.

### Longevity Medicine

Evidence-based protocols aimed at extending healthspan and preventing age-related disease:

- Advanced biomarker testing (biological age assessment)
- Cardiovascular risk optimization
- Metabolic health optimization
- Cognitive health preservation
- Nutritional and supplement protocols
- Exercise prescription
- Sleep optimization
- Stress management strategies

### Lotus Plus Lite (New Mexico Telehealth Add-On)

A telehealth-only add-on tier for New Mexico patients who need expanded access beyond the standard DPC membership:

- $79/month add-on (New Mexico telehealth patients only)
- Expanded telehealth visit access and asynchronous messaging
- Available alongside a standard DPC membership

### Corporate / Employer DPC Programs

Employer-sponsored DPC memberships that reduce overall healthcare costs while improving employee health outcomes:

- Inquiry-based PEPM pricing (contact practice for group rates)
- On-site or virtual wellness consultations
- Employee health screenings and biometric testing
- Health coaching and education programs
- Reduced absenteeism and improved productivity
- Significant cost savings compared to traditional employer health plans
- Custom programs tailored to company size and needs

## Frequently Asked Questions

**Q: Do I need insurance to be a member?**
A: No. Lotus Direct Care operates independently of insurance. Your membership covers primary care services. You may still want insurance for hospitalizations, specialist care, and emergencies.

**Q: Can I use my insurance alongside DPC?**
A: Yes. Many members keep a high-deductible health plan or health-sharing ministry for major medical needs while using their DPC membership for all primary care.

**Q: What is included in the monthly membership?**
A: Unlimited office visits, same-day appointments, 24/7 physician access, preventive care, chronic disease management, acute illness treatment, minor procedures, and wholesale pricing on labs and medications.

**Q: How do I schedule an appointment?**
A: Members can schedule through the patient portal, by calling (262) 242-0700, or by texting/emailing Dr. Rosenberg directly.

**Q: Is there a contract or commitment?**
A: Membership has a 3-month minimum, then month-to-month with 30 days' notice; $150 re-initiation fee after cancellation.

**Q: Do you accept Medicare?**
A: The DPC membership works alongside Medicare. Dr. Rosenberg does not bill Medicare directly but provides primary care services through the membership model.

**Q: What lab work do you offer?**
A: Standard and advanced lab panels at wholesale pricing (often 50-90% less than retail). Labs are drawn in-office or at a nearby lab facility.

**Q: Where is the practice located?**
A: 1516 W Mequon Rd, Suite 103, Mequon, WI 53092. Conveniently located near I-43 and Highway 167, easily accessible from Milwaukee, Cedarburg, Grafton, Thiensville, Whitefish Bay, and the greater North Shore area.

**Q: What are your hours?**
A: Office hours are Monday through Friday. Members have 24/7 access to Dr. Rosenberg for urgent needs via phone, text, and email.

**Q: Is the DPC membership HSA/FSA eligible?**
A: Under the 2026 federal rule, DPC memberships up to $150/month are HSA/FSA eligible. Please consult your HSA/FSA plan administrator for specific reimbursement questions.

**Q: Does Dr. Rosenberg speak Spanish?**
A: Yes. Dr. Rosenberg is fluent in English and Spanish.

**Q: How is DPC different from concierge medicine?**
A: Concierge practices typically charge higher fees ($2,000-10,000/year) and still bill insurance. DPC is more affordable and does not bill insurance at all, resulting in lower overhead and more time with patients.

## Location and Service Area

Lotus Direct Care is located at 1516 W Mequon Rd, Suite 103, Mequon, WI 53092. The practice serves patients throughout southeastern Wisconsin, including but not limited to:

- **Ozaukee County:** Mequon, Thiensville, Cedarburg, Grafton, Port Washington, Saukville, Fredonia
- **North Shore (Milwaukee County):** Fox Point, Bayside, Whitefish Bay, Shorewood, Glendale, River Hills
- **Greater Milwaukee County:** Milwaukee
- **Western Suburbs (Waukesha/Milwaukee County):** Brookfield, Wauwatosa, Elm Grove, Menomonee Falls, Germantown
- **Washington County:** West Bend, Jackson, Slinger, Hartford

## Telehealth DPC — Minnesota and New Mexico

Lotus Direct Care offers telehealth-based Direct Primary Care membership for patients in Minnesota and New Mexico, in addition to in-person care in Wisconsin.

- **Minnesota:** Telehealth DPC available at $150/month. Dr. Rosenberg holds an active Minnesota medical license. Same membership benefits as Wisconsin — unlimited telehealth visits, direct physician access, wholesale labs.
- **New Mexico:** Telehealth DPC available at $150/month. Dr. Rosenberg holds an active New Mexico medical license. Standard DPC membership applies; ketamine-assisted therapy (KAT) is in-person only and not available via telehealth under NM rules. An optional Lotus Plus Lite add-on ($79/mo) is available for NM telehealth patients requiring expanded access.

These are telehealth-only memberships — in-person visits require travel to the Mequon, WI office.

## Contact

- **Phone:** (262) 242-0700
- **Website:** https://www.lotusdirectcare.com
- **Patient Portal:** https://app.elationpassport.com
- **Membership Enrollment:** https://lotusdirectcare.hint.com
- **Address:** 1516 W Mequon Rd, Suite 103, Mequon, WI 53092

## Optional

- [Blog & Health Resources](https://www.lotusdirectcare.com/resources/blog): Health education articles, DPC news, and functional medicine insights
- [Corporate Wellness Details](https://www.lotusdirectcare.com/corporate-wellness): Full information on employer-sponsored DPC programs
- [Health Tips](https://www.lotusdirectcare.com/resources/health-tips): Weekly health tips and wellness advice